ATLANTA, GA — April 4, 2026 — Today marks the official celebration of the city's unofficial holiday, and the 404 Day! Weekend is in full swing. Following a powerful kickoff at City Hall, the festivities have moved into the streets of Downtown Atlanta and Underground Atlanta for a series of high-energy community events.
Curated to honor the legends who built the city's cultural foundation while spotlighting the next generation of leaders, this weekend stands as a definitive tribute to all things Atlanta.
Weekend Schedule & Highlights
The Kickoff: Friday, April 3rd
The weekend began with official recognition and elite networking across the city:
404 Day! X City Hall: The afternoon saw a prestigious ceremony at Atlanta City Hall honoring local icons.
City Hall Honorees: Recognition was bestowed upon legendary production trio Organized Noize, veteran media personality Ryan Cameron, and the 404 Collective.
FROM 404 with LOVE (Rooftop Edition): The evening transitioned to Retreat by The Gathering Spot for an intimate rooftop experience.
Rooftop Honorees: The night celebrated SinceThe80’s, Deante’ Kyle (Grits and Eggs Podcast), Provi Fulp, and Thabiti Stephens (Steve Harvey Foundation).
The Celebration: Saturday, April 4th (Today)
The energy shifts to the heart of the city for a full day of public engagement:
Run Atlanta 404 Day! 5K: The morning started at 8:00 AM at Underground Atlanta with a community run.
2nd Annual 404 Day! Parade: At 10:00 AM, a massive parade kicked off in Downtown Atlanta, starting at Ralph McGill Blvd and Peachtree Rd.
404 Day! Weekend Block Party: The celebration culminates this afternoon at Underground Atlanta from 12:00 PM to 5:00 PM.
Travel Note: Due to the high volume of attendees, MARTA is strongly suggested for those heading to the block party.
Media & Public Relations
For credentialed media covering today's remaining festivities, arrival times and contact details are as follows:
Block Party Media Arrival: 11:30 AM.
Media Contact: Carcelia “Cece” Ivory, Sr. Publicist at carcelia@blckivorymedia.com.
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