The official announcement flyer for the NXT Awards 2026.
The NXT Awards return to Atlanta on Sunday, October 25, bringing a live music lineup and a celebration of artists, influencers, celebrities and tastemakers to the Coca-Cola Roxy. Soulja Boy, Pretty Ricky and BossMan Dlow are among the announced performers for the second-year event, which is presented and powered by Now That’s TV Plus.
Doors open at 5 p.m., with the show beginning at 7 p.m. The ceremony is also set to stream live on Now That’s TV and YouTube, giving viewers a way to follow the event beyond the venue.
NXT Awards 2026: Date, Venue and Times
The event takes place at the Coca-Cola Roxy, located at 800 Battery Ave., Atlanta, GA 30339. The venue is part of The Battery Atlanta, near Truist Park. Coca-Cola is listed as a sponsor, and the Coca-Cola Roxy is the event venue.
The show’s published schedule lists doors at 5 p.m. and the ceremony at 7 p.m. on Sunday, October 25. Guests planning to attend can check the Coca-Cola Roxy’s official site for venue information and the official Ticketmaster listing for ticket details.
The NXT Awards will also stream live on Now That’s TV and YouTube, according to the event announcement materials. Viewers can check Now That’s TV Plus and the official NXT Awards channels for updates and viewing information.
Announced Performers
The NXT Awards’ announcement materials list nine acts set to perform live. The lineup brings together artists from different corners of contemporary music and entertainment.
- BossMan Dlow
- Soulja Boy
- Saucy Santana
- Boston Richey
- Pretty Ricky
- Pluto
- Taffy Babii
- Fatt Smaxk
- JhonnieDamnd
The event tip sheet identifies Pretty Ricky’s listed members as Spectacular Smith, Diamond Blue Smith and Emmanuel Ramone. The group joins a bill that includes solo artists and performers associated with the Now That’s TV audience.
Tia Kemp is named as the show’s host. The announcement presents the event as a live awards celebration, with the performers appearing as part of the program.
For Atlanta music fans, the mix of established names and emerging artists gives the evening a broad scope. Soulja Boy and Pretty Ricky bring familiar names to the bill, while the full performer list reflects the range of talent connected with the awards and its presenting network. The show’s announced lineup is a central part of the October event, alongside the awards presentation.
A Celebration Across More Than 15 Categories
The NXT Awards honor artists, influencers, celebrities and tastemakers across more than 15 categories. The categories span music, entertainment, entrepreneurship, influence, social media and cultural impact.
That wide range places the ceremony beyond music alone. It recognizes creative work and public influence across different platforms and fields, while bringing the awards to a live Atlanta setting. The event materials describe the NXT Awards as returning for a second year, following its debut in 2025.
Teleau Belton is the founder and CEO of Now That’s TV. The network presents and powers the awards, linking the ceremony to its broader work in entertainment and streaming. The 2026 edition continues the event’s presence in Atlanta with a night of performances and recognition.
Streaming and Event Information
The ceremony is scheduled to stream live on Now That’s TV and YouTube. Online viewers can check Now That’s TV Plus and the official NXT Awards channels for streaming details as the date approaches.
In-person attendees can review the venue’s official visit information before making plans. The Coca-Cola Roxy is at 800 Battery Ave. in Atlanta. Doors are listed for 5 p.m., and the show is scheduled to begin at 7 p.m.
Ticket information is available through official event channels, including Ticketmaster and the NXT Awards’ official channels. Readers should use those sources for the latest information on availability and event details.
The NXT Awards add another live event to Atlanta’s October entertainment calendar. With a broad range of honorees, a nine-act performance lineup and both in-person and streaming options, the second annual ceremony brings music and culture together for an evening centered on recognition and live entertainment.
This article is based on publicly available announcement materials and documented event information. Atlanta Wave TV is not credentialed for the NXT Awards and is not attending the event.
For updates, readers can follow the official NXT Awards channels and check official venue and ticketing sources. For more local coverage, visit the Atlanta Wave TV newsroom.
